BIG is a well-known brand in the toy industry, especially renowned for its sturdy and safe products for children. Their most popular product, the Bobby Car, has become an icon among toy cars and is loved by both children and parents worldwide.

The brand places great emphasis on ensuring that their toys are educational and stimulating, supporting children's physical and mental development. The products are designed with a focus on ergonomics and safety to provide a secure play experience.

BIG's commitment to quality and sustainability is reflected in their production processes, where they use durable materials and environmentally friendly methods. This contributes to creating toys that not only entertain but also withstand generations of play.